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Home > Pubblications > Book series «Il Prisma» > Volume 13.

L'immagine della giovane donna nella rivista "Primavera"

Form of the Volume n. 13Back to top

Author/s: TONELLO Elisa

Title: L'immagine della giovane donna nella rivista "Primavera".

Publisher: Roma, LAS

Year: 1993

Page n.: 261

Presentation:

Giovane donna e mass-media: due tematiche di estrema attualità. In una società dominata dalla cultura di massa i media, lungi dall’essere neutrali o asettici strumenti informativi, detengono un ruolo rilevante nel costruire e riprodurre modelli culturali di riferimento. Ricerche italiane e straniere li mostrano decisivi nell’alimentare, in particolare, un’immagine di donna basata su stereotipi di ogni tipo. In questo contesto urge chiedersi se sia possibile immaginare un’educazione “attraverso” di essi oltre a un approccio “critico” agli stessi. Il libro si propone di mostrare come uno dei mass-media possa sviluppare una progettualità educativa nei confronti del proprio pubblico. Al centro dell’analisi si pone l’interesse per il “modello” di donna, in questo caso di “giovane” donna, veicolato e costruito, a partire dall’immediato secondo dopoguerra, dalla rivista “Primavera”, una pubblicazione delle Figlie di Maria Ausiliatrice. Si tratta di un’immagine che ha subito anche profonde trasformazioni e che tuttavia non ha mai cessato di connotarsi come positiva e propositiva di un discorso di educazione e di formazione umana anche attraverso l’informazione giornalistica.